I get the impression hunts are trying to be something they're not - the new stickers are modern, neon-y and bright, whereas 2 years ago they were all classic profiles and stickers etc. They need to get the Hunts County brand sorted out, so it's clear what their brand is.
e.g. with Newbery it's obvious the brand is a kind of classic, heritage brand, and Puma or Mongoose are all modern and hi-tech. Some brands I don't really get what they're going for, i.e. GM who seem to be halfway between heritage and modern, Kookaburra's image is all messed up (although it's improved with the 2012 range) and willostix's is really strange.