I personally think it's far more snide for brands to give the impression they are making everything from start to finish when they're not. Obviously in most cases it's contractual and in a one on one conversation nothing is hidden but it's not really fair on the guys who really are 'custom batmakers' who, as a result, find it difficult to compete on price.
Anyway, that said, I have yet to use a bad TK made bat whatever the stickers on it and I have had plenty of bats break on me from a variety of manufacturers.