All this said though, I haven't been this excited by a new cricket brand in a long time. I'm really tempted to order one.
I said the same to Streaky. I think it's the typography which feels most off.
have they got private equity backing? If so does anyone know who?
It just lacks any natural sophistication that you'd want to align with such a proposition. Most people early on wont give a monkeys its just more of a personal want to see something that would really challenge others at the top of the tree. And its an area of where you can always add a certain amount of control to how you want people to view you.
I sense you're angling for work lol