Price for the most part is irrelevant with items we view as more of a symbol than a straight forward purchase.
I personally have sold a bat for well in excess of £1000 and was the person happy? Rather than courier the bat to NYC he paid for it to have the seat next to him on a first class flight from London to New York. Thats how much he valued something personal to him. Rare but it does happen.
When people buy something like a bat it often represents more... and if they feel happy, then the price is not really a hinderance as some bats have been sold at the upper tier and viewed as a bargain as it's what you are buying into. If you can buy something that not only works as a bat but makes you "feel" special then it can be worth it to some.
You are all proof of this no matter where on the scale you sit.

Thats why there is choice, but for every 3 of you searching for the bargain there will be one looking for something to compliment their character and that can often come at a cost... to them it's worth it.