You are correct. A reward for Barrington is a range that they don't have to compete with anyone else on price with.
As long as I have known Barrington's they have never competed on price. I always found then min 10% dearer than the likes of Owzat, Romida, Lorimers, VKS etc etc. However, this year they are priced in-line with the market.
From what I have been told from both entities, AJK is "best of the best".
I am not sure of this, but I would never have named Barrington Sports as a top 10 cricket specialist retailer and hence I find it hard to believe that they were the biggest customers for Salix (could be true, but difficult to imagine).
I have spoken to both Salix and the guys at Barrington Sports and therefore know more on the actual reasons, which go beyond just buying more and more of Salix. There are some other synergies in though process of both companies. Obviously, I am not the right person to comment on the specifics, maybe will ask someone from Barrington's to register on the forum and clarify.