Think you are being a bit harsh here. By looking at the softs I can say he has obviously sourced it from a supplier used by many of the 'boutique' brands on the forum and in the UK. He has also tried to source UK made bats instead of getting them from India.
If you hate the colours, designs, website and photography, pls feel free to rather provide constructive criticism or some real advice on how he can improve instead of just taking his work apart. This forum should be about promoting all things cricket related, let's keep it that way.
Good luck neon cricket, we've all got to start somewhere. Like others, you've shown enough drive and courage to start something new!
Sorry but if you want everyone to walk around with rose colored specs then you are being a tad naive.
The chap is at Uni and as such should be fully aware of the requirements of any business at launch.
It's about doing the basics right.
I'm not being harsh. I've made similar mistakes many years back.
If you're going to launch then get it right before you hit the start button. That looks so much slicker.
It only takes a few well placed phone calls and he could have some professional's look over the site and proposition before launch.
Attention to detail is everything.
It's genuine and well considered feedback. If he reads it and thinks about the points then I hope it can add some value to the proposition.
He has an altruistic motive, why not make that the force and drive the message through that point.