Personal choice. Some people aren't bothered about the aesthetics of a bat some are very particular. I know many guys I used to play county cricket with that would just use any bat that they liked the feel of if it performed but many who were very particular about the grains and the look of their bats. Im not going to tell people something that's a lie to try and sell something as it only comes back to bite you at some point. If its in your budget to buy top end and that's what you like then all well and good like wise if you want lower end price scale that's where you go. I try and cater for everyone, I have been in the position of not being able to afford top end bats and I was chasing a career in cricket and the bat makers I used to go and see looked after me with quality butterfly bats then I was lucky enough to be sponsored as a professional and got the top end for nothing. I have been lucky and appreciate that not everyone is that lucky. I have to be honest I am not a salesman if I was I would be better at marketing the products and I would fill it with jargon and myths, I just enjoy making good bats and trying to make every single one better than the last be it lower or upper end.