We mainly have 2 options.
Go through a distributor who offers more security in terms of after care, warranty etc. It also usually means we can contact someone in the UK, we can pay someone in the UK and go and handpick the bats if we like.
Or we can take a risk and go direct to the manufacturer. This makes after care a nightmare as the company has no representative in the UK. We normally also have to pay into a foreign bank account which costs us money. Added to this the lack of handpicking ability as well as the lingering spectre of customs fees, bats being drilled for drugs etc when the product arrives in the UK.
My understanding is each SF bat came in 3 grades, 5000, 6000 and Players. This may have changed, but perhaps your friend got a different bat from online stockist to the one Paul is selling?