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[Ayrtek Cricket]

Weve been working on a bit of marketing lately with the adidas team and came up with the concept of going back to the drawing board to help explain the reasons we designed the helmet as we did. Below are the results of this.

I think they are pretty cool and something different to what you usually see out there.....but then i am rather biased



It would be great to hear the forum members thoughts on these and the impression you get when they will hopefully appear on your facebook/twitter feeds (if you follow us or adidas cricket).

Cheers

Tom

[uknsaunders]

Looks good and explains it in simple terms 

[ProCricketer1982]

Nice bit of marketing

[Neon Cricket]

They look fantastic, great idea that

[fasteddie]

Infographics work if they are clear, simple, tell a coherant story, and answer questions along the way.

I really like this one. Very good. Some of the text is hard to read at pace.

Great work.

[jwebber86]

i think its a good idea. explains the fundamentals of the helmet in simple to understand terms

[Nickauger]

I'm with Eddie that some of the text is a little bit difficult to read. Will you not get called up for using pics of masuris and GM though? Regardless of the lack of branding on them, their marketing guys will see this and cry foul won't they?

[Buzz]

I really like the pictures and the advert - very effective.

my only comment is that can you use pics that are clearly competitors (Masuri/cough Shrey lid and Ravi Bop GM gear)?

Again - well done this is such an exciting time for you.

[Ryan]

Top work Tom, very clear and simple. 

[Ayrtek Cricket]

The competitor question is one for the adidas marketing team as the person who did the sketches has no knowledge of the cricket market so i guess looked up a generic helmet when doing his re-search using the WWW.

As you say without knowledge of the market you would immediately associative them with the named brands and it isnt a slur upon them simply the need for the illustration of a more traditional shaped helmet.

[RossViper]

Anything that shows swanny getting hit in the head is OK by me!

[Colesy]

Anything that shows swanny getting hit in the head is OK by me!

*Bopara, check the pads

I'd like a Ferrari FF too please

[Kulli]

Like the concept, needs to be done by someone with better handwriting though 

[MD2812]

Are the designs copyrighted by those brands?

Could easily be a slazenger and a shrey helmet etc etc

[RossViper]

BOPARA, even better!

Yeah, I think you can use other peoples products in your own avderts, its rare beacuse people don't want to even show other products, there's no such thing as bad publicity etc. I don't think you can say anything you like about your competitors though, it has to be fair... Ish!