The exact reason why the English bat market is F**ked and over priced. That very same bat branded with the right stickers would easily fetch £200.00 and people would be happy to pay it. The fact that it isn't branded with a big name, makes no difference to the willow what so ever
I think you're missing the point.
If it was branded with a name that I trusted to make a good bat, then I am paying for the brand, yes, but what does that mean?
Let's say I was a "Shark" user previously, and I'd had two or three. All had been excellent. This means that to me, a "Shark" means a bat that works for me, performs well and that I can rely on the fact that if I buy another, it will be pressed in such a way that, even though I can't tell the performance at purchase, I expect it to perform well when ready.
That's what brand means in the Cricket Bat world. We all know that bouncing a ball/using a mallet in a shop is not a reliable indicator of performance. There is therefore a level of trust involved, and that is what the brand provides. It says to you "If it bounces okay in the shop, there is a good balance of probabilities that it will be a good bat in my hands."
When you buy a brand you are forking out cash for goodwill as much as for willow.