I've been looking at the various brand catch lines, as the Kippax one caught my eye. How true do we think they are, and more importantly, is there more than meets the eye to them?
e.g. AllOutCricket - The magazine the cricketers read.... because we give it to them for free so they get seen on the telly reading it like Stuart Broad did...
Kippax Cricket - The home of the perfect handmade cricket bat that only bowlers seem to endorse
Gray Nicolls - Where tradition meets innovation but we're still cutting chunks out of bats like we were in the 70s!
Gunn and Moore - Intelligent Innovation at least in the way we make the bats, if not in their shapes
WHat do you see when you see this type of thing?