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[Gingerbusiness]

Masuri

Craig Kieswetter

Ayrtek

Stuart Broad

No Helmet...

Ricky Ponting smashed in the face without a helmet

I know which I would choose, and it wouldn't be the last one!

[procricket]

That man was one tough cookie

[Pitbull]

After seeing Masuri's posts on twitter in the last 24 hours all it can be considered as is a cheap shot. Its a freak accident that could have happened to anyone at any time regardless of whether the helmet was adjusted properly, metal can still bend. All that can be said is Broad has come out of it better than Keiswetter did and in a way the helmet did its job by 'preventing' serious injury. Unfortunately the only way to compare the New Masuri to the Ayrtek will be someone being hit in the same way as Broad was and I'm sure no one would wish that upon anyone.

[lazza32]

So no helmet is the way to go. No blood , no damage

Sent from my HTC_PN071 using Tapatalk

[tim2000s]

@Tim.

Is that ball softer than a cricket ball?

It's a Bola. I've never checked. It hurts as much at 80 when it hits your hand.

[procricket]

It's a Bola. I've never checked. It hurts as much at 80 when it hits your hand.

I find the compound nature of a machine ball hurts more than a cricket ball it certainly does in the ribs.

[Neon Cricket]

Starting to get comical now;

http://www.mirror.co.uk/sport/cricket/englands-stuart-broad-could-face-4037534#.U-nQaONdVJl

[lewis_faulds]

From mirror..

"His Ayrtek helmet failed to stop the ball from getting between the peak and the grill.

Now rival helmet maker Masuri have offered Broad one of their Vision Series lids, designed to prevent his type of injury and used by several stars."

Quite petty...

[tim2000s]

Golden Duck, I compared the images on the Ayrtek Website to see if there was a difference. The mounting points on the helmet do seem to be lower so there appears to be a subtle difference, probably due to the changes made when materials were changed. I'd be very surprised if that it is enough of a difference to make it unsafe though - I don't think Ayrtek and Adidas would ever contemplate that....

[golden duck]

 interesting to see there is a small difference - think I just assumed that they would all be the same

[jamielsn15]

I would've thought Masuri had a huge share of the market without having to worry about undermining Ayrtek/Aditek.  Real cheap shot, capitalising on Broad's misfortune when I didn't see Albion or Adidas trying to improve sales of their lids through the national press or social media when Kieswetter was grilled.  I guess Masuri view them as a real threat...

Leaves a bad taste - if that's  how they want to do business, fair enough; it hasn't endeared them to me.  I'll keep wearing my Ayrtek with absolute confidence

[Leddster138]

I would've thought Masuri had a huge share of the market without having to worry about undermining Ayrtek/Aditek.  Real cheap shot, capitalising on Broad's misfortune when I didn't see Albion or Adidas trying to improve sales of their lids through the national press or social media when Kieswetter was grilled.  I guess Masuri view them as a real threat...

Leaves a bad taste - if that's  how they want to do business, fair enough; it hasn't endeared them to me.  I'll keep wearing my Ayrtek with absolute confidence

I agree, it's a poor way to do business but the PR agency has done it's job here. This story is in the national press with a positive (not in all eyes) spin on Masuri. Masuri will get more sales due to this.

Out of interest, in their statement they said the 6 England guys "choose" to wear it. Does anyone know if that's true or not? Similar to Stretton Fox, do they just choose what they think is the best even if their sponsors want them to wear something else? Or is it a case of filling up the helmet with money and passing it on?

[Tom]

I didn't see Albion or Adidas trying to improve sales of their lids through the national press or social media when Kieswetter was grilled.

That's not true. Both Albion and Ayrtek tweeted links to their helmets/innovations, alongside explicit references to the Kieswetter injury and lines such as "Update your lid" in the days after Kieswetter's injury. Masuri have taken it a step further with a PR campaign, true - but I think some balance is needed.

I certainly don't blame Masuri for attempting to regain some lost ground/sales. But I hope they do bear in mind the reaction should another injury happen whilst wearing their updated helmets.

[Tom]

It also can't be easy being a protection/helmet manufacturer. You're only really ever going to get bad press, as people only highlight protection when/if it fails. And I suppose however safe something is, eventually it will fail to some degree. Like many have said, you can't create a 100% safe helmet.

I suppose this is why Masuri are jumping in trying to get some good coverage whilst they can.

[Gingerbusiness]

I agree, it's a poor way to do business but the PR agency has done it's job here. This story is in the national press with a positive (not in all eyes) spin on Masuri. Masuri will get more sales due to this.

Out of interest, in their statement they said the 6 England guys "choose" to wear it. Does anyone know if that's true or not? Similar to Stretton Fox, do they just choose what they think is the best even if their sponsors want them to wear something else? Or is it a case of filling up the helmet with money and passing it on?

Like bats, sponsors do not really care as long as their brand is plastered on it.

However, Masuri is a brand in itself. Adidas wanted the Ayrtek helmet as their 'brand' helmet, instead of innovating their own, hence the Adidas branding. As a brand, it stands to reason that Masuri will be paying international players to wear their lids, just like Gray Nic's will pay Capt Cook to use their equipment.

Put the shoe on the other foot, would Broad wear an Ayrtek if it was not now endorsed by Adidas? More than likely not, but it will be part of his sponsorship deal that he has to endorse it - failing that, a reduction in sponsorship money or loss of sponsorship.

Tom maybe able to clear this up, but does Broad have an Ayrtek Notts helmet? I am sure I have seen him in a Masuri.