"For a relatively small investment you can join the Boss family and benefit from our manufacturing, marketing and general industry expertise and know how. In return you will own your immediate region and be given the support of 2 professionally run cricket companies. Funds generated by investing into Boss cricket will be returned back to the brand (Boss) for R&D, marketing, sponsorships, sampling and trips to manufacturing plants for quality control.
As a partner of Boss Cricket you will access excellent buy rates to successfully run your dedicated region. As a co-operative group of partners, our buying power and combined volume will put the brand in a strong position to serve each partner with unparalleled benefits not possibly obtained by going it alone. Any assistance needed will come from regular partner meetings where we can discuss techniques and strategies to grow your Boss brand in your specific region."
So you're effectively giving them money for R&D of the brand, then you have to buy your stock from them on top??
Not sure what the insentive to buy into this is really...