Own a share in Laver and Wood
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potzy248

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Own a share in Laver and Wood
« on: October 20, 2016, 09:17:05 AM »

I'm pretty keen to get involved somehow.

Sounds interesting.

https://vimeo.com/187576230
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Ayrtek Cricket

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Re: Own a share in Laver and Wood
« Reply #1 on: October 20, 2016, 09:25:17 AM »

Did see this on FB, is this a similar thing to what Julian wanted to do with his but set the bar pretty high at $400k.

Seems a good step for them to crowdfund an expansion which means very low risk in terms of having to fund it.
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Tom

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Re: Own a share in Laver and Wood
« Reply #2 on: October 20, 2016, 09:29:55 AM »

Slightly different to JM, as Julian was seeking money in exchange for products. I.E Invest $500AUD and you get a bat.

In this case you're investing for equity of Laver & Wood. I'm interested to see what valuation they're seeking, often equity crowdfunding valuations can be inflated
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potzy248

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Re: Own a share in Laver and Wood
« Reply #3 on: October 20, 2016, 09:37:51 AM »

 Dear valued customer,
 
Firstly, we would like to sincerely thank you for your support of Laver & Wood by simply buying our product and believing in the unique service we provide. The time has come at Laver & Wood to take the next step in our long term growth strategy to become the world’s most prolific Handmade Cricket bat manufacturer.
 
We believe in a symbiotic relationship between Batsman and Bat Maker, as the premier custodian of this relationship – we view it as our duty to the Cricketing world to try and give this opportunity to as many batsman as possible. To do this we are offering our friends, families, customers and personal investors a chance to buy into Laver & Wood.

Please watch the video brief outlining why we are crowdfunding: https://vimeo.com/187576230

On the 3rd of November 2016, we will be launching Crowdfunding campaign, where you will have the opportunity to invest in our business. After sixteen years of profitable trading and building a great reputation we believe there is a huge opportunity for our business to expand. We are seeking between NZ$250,000 and NZ$1,000,000 for between 5.8% and 20% of Laver & Wood’s equity. Minimum investment is NZ$500.
 
Full details of what is in it for you as an investor are being finalised and will become available prior to launch date.

To receive more information on the offering in the lead up to the 3rd of November, please sign up here: http://laverwood.us11.list-manage.com/subscribe?u=80e2172b98c5af348f850df1f&id=827781bf87 - Feel free to ask any specific questions you might have in the "Do you have any questions for us" field provided.
 
At Laver & Wood our philosophy is to put our customers and customer service first. We have grown our business based on the fantastic support of the people who use our bats and we seek to continue growing in the same manor.
 
If you are not in a position to invest yourself, but would still like to help, please share the video on your Facebook page or forward this email on to people you think would be interested in this rare investment opportunity.

Yours sincerely,
 
James Laver
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Tom

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Re: Own a share in Laver and Wood
« Reply #4 on: October 20, 2016, 09:43:09 AM »

Interesting. Valuing the business at 3m GBP.
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Calzehbhoy

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Re: Own a share in Laver and Wood
« Reply #5 on: October 20, 2016, 09:54:53 AM »

Agreed @Tom

Seems an optimistic valuation.... Must be based on potential value!
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Tom

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Re: Own a share in Laver and Wood
« Reply #6 on: October 20, 2016, 10:06:20 AM »

Usually, at least in the case of Seedrs, they should be releasing their Balance Sheet, Financials and Exit Strategy so I guess we'll be able to see why it's valued at that.

My gut says that cricket equipment isn't a viable financial investment, and is more a sentimental/vanity investment because you like the brand. L&W are probably in a good place to raise with a loyal Facebook fanbase, and an almost cult following.

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Re: Own a share in Laver and Wood
« Reply #7 on: October 20, 2016, 10:07:27 AM »

Agreed @Tom

Seems an optimistic valuation.... Must be based on potential value!

Finger in the air stuff trying to value a business based on potential value as I cant see anyone paying £3m for it if they put it up for sale tomorrow.

Sadly the cricket industry just doenst yield that kind of turnover each year even is you said you'd make £300k profit a year for 10 years.
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Wickets-then-runs

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Re: Own a share in Laver and Wood
« Reply #8 on: October 20, 2016, 11:07:29 AM »

One of the biggest problems with valuing a business like L&W is that is is so key person dependant on James. If he got ill or wanted to leave the business, who can jumo in and buy it? I know he has a couple of apprentices but he is the guy with the reputation as a craftsman.
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Neon Cricket

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Re: Own a share in Laver and Wood
« Reply #9 on: October 21, 2016, 11:58:55 AM »

To put into perspective just how bad an investment this would be, please read on;

If someone was to invest the minimum amount of 500 NZ dollars they would be looking at a 0.0116% share in the company (based off the 5.8% share for a 250,000 NZD investment valuation).

To get back the initial 500 dollar investment the company would need to make a total dividend payment to shareholders in excess of 4.3 million dollars (that's dividend payment, the net profit would need to exceed this quite substantially being realistic). And that's just to get back the initial investment...

If this isn't a valuation that's been plucked out of the air then I don't know what one is!
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roco

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Re: Own a share in Laver and Wood
« Reply #10 on: October 21, 2016, 12:29:09 PM »

It would be better I think if you got something for it like with the screaming cat one

you are never going to earn your money back in dividends from this so the value is owning a piece of laver and wood

Surely for anyone serious to invest they need a discount off future purchases or a bit of kit.
« Last Edit: October 21, 2016, 06:56:06 PM by roco »
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Re: Own a share in Laver and Wood
« Reply #11 on: October 21, 2016, 12:37:32 PM »

Would people prefer that option in terms of getting something tangible?

E.G Pay £75 for a £175 RRP Helmet once launched if buying in at start-up phase.

Its something ive been considering to enable me to fast track the launch of a new range as its difficult to do as a 1 man company like L&W when it comes to keeping things moving forward. So interested in opinions?
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Tom

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Re: Own a share in Laver and Wood
« Reply #12 on: October 21, 2016, 12:45:45 PM »

@Ayrtek Cricket Think that works well for new products, kickstarter has been very successful in this - although I'm not sure cricket will have the level of early adopters (outside this forum) to make masses of money this way.
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Churchy1989

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Re: Own a share in Laver and Wood
« Reply #13 on: October 21, 2016, 01:37:15 PM »

I'll work for you @Ayrtek Cricket .
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Boondougal

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Re: Own a share in Laver and Wood
« Reply #14 on: October 21, 2016, 05:34:16 PM »

Would people prefer that option in terms of getting something tangible?

E.G Pay £75 for a £175 RRP Helmet once launched if buying in at start-up phase.

Its something ive been considering to enable me to fast track the launch of a new range as its difficult to do as a 1 man company like L&W when it comes to keeping things moving forward. So interested in opinions?

As others have said kickstarter could absolutly work for you along these lines... you even have a credible history of product launch, investment and development so in reality you could leverage that to prove its a low - ish risk of loss. Drones a re a great example of people speculating at a low price to get hold of a unit that then in reality never actually materialised.

Cricket will always have a limited market place but if your get your marketing channels right you could drive interested people to it. No idea what product development costs are for you but 100 people all speculating 75 quid is a quick 7.5k which would go along way to getting something launched while still ensuring a production cost was covered for the unit. The real issue is would anyone really envisage paying 175 for a cricket helmet or would they just assume an inflated RRP.... the incentive has to be genuine while still offering a saving.

If i saw a kickstarter for 30 on a helmet with an RRP of 80... i think it might prompt me to take a punt.

get the app and have a look.
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