As I'm basically still in nappies to some on here, I never witnessed the Duncan Fearnley market domination of yesteryear. In fact I don't think I've ever seen anyone using a Duncan Fearnley bat, and their days of being "the bat to have" had long since passed when I took up cricket.
I can remember in the summer of 2006 Sports Direct were selling them for less than £10 (probably painted driftwood, but I didn't have a clue what I was looking for back then!) I'd just been bought my first bat (an entry level Woodworm Torch - "that's what Kevin Pietersen uses, can I have that one?") but because of the ridiculous price my Dad thought they fell into the "too good to be true" category, so I wasn't allowed one ("what could you possibly need a second bat for?")
Anyway, I digress. Are DF using their original/vintage branding to appeal to a more mature audiences nostalgia, or are they just hoping the name alone will be enough to sell bats? They aren't massively (if at all) cheaper than the competition and I can't really seen any USP that would make me pick them over another brand.