B3 are new to the industry so maybe cut them some slack.
It is all down to the player, for example - Shoib Malik did not mind people knowing that we made his bats, where as another Pakistan player at the same time didn't want people to know - so we didn't say anything.
Finch openly posted on instagram/twitter, other players like him have said again that we must keep it a secret.
We would love to tell you all who we make for but we have an agreement with either other brands or individual players.
As for new to the business - B3 has been around for 5 years, and prior to that a further 28 years in the industry in a global cricket brand.