That's alright. Will just clear it up.
L&W Nz will function just as it has been all these years. The bats made in India cannot be shipped outside of India so basically, it's an option for the Indian buyers who can't shell out the NZ made price. We will carry the NZ made stock too, differentiated with say a sticker or some identifier. Can't quite see the soul-selling bit calzehbhoy. James was very very clear about that in our meeting.
Even so, can't imagine the price to the Indian consumer will be greatly reduced, I mean, L&W charge a premium as an exclusive brand. Would they devalue the brand by reducing the cost within a single market?
Salix were so concerned about this, they set up a subsidiary brand in 'HitsHard', which makes sense.
Surely it makes more sense to target the cash rich Indian's with a few exclusive models as, you would imagine, they wont be able to compete with the local ones (SS, SG, Larsons etc) on price?