Sponsorship these days is big business, Companies expect the right image in return for some huge money.
If you look at Roger Federer for example, a clean image and personality is what they want and look at the sponsors he has. modern day sport you don't need to be the best to make millions, Sharapova earns more than Williams in women's tennis with about 90 per cent less titles for example.
I think this was to be expected, the Stokes case has been done on another thread and everyone has an opinion.
At least today he has apologised for the Katie price video. If you mess up in life(was going to type something else there!) you man up and apologise.
At least he has done that.
Aa Asian brand may not be affected by bad publicity in England thou so maybe that would be a possibility.