That's why it's left to the like of Adidas/NB to stump cash up. To them 100k is just a drop in the overall marketing budget, the number of bats sold is of very little importance to them.To put it in perspective, a £250 bat to the trade is pretty much top end - would like to see any company sell 400 'LE' bats a year, let alone 400 just to cover the sponsorship of one player!
With willow availability selling 400 LE bats per year has been easily achivable.
£100k would need to sell 400 bats at an avg of £250 per bat
If you say so...
Think about it worldwide sales by the industries top manufacturing guys sales of 400 LE bats per year not excessive.
How many top end bats from the current years range do you actually see being used? Outside of the forum I don't think I know of anyone who's spend £400+ on a bat! The majority of players I know will buy a bat for whatever their budget is then use that bat until it's broken. The volume may be achievable, but how many people actually buy a top end bat now the prices are so high?