Yes, Sticker companies are brands which get their bats made by else where and put their stickers on. They dont have any inhouse bat makers. Also when i asked them that i want a longblade bat their reply was “currently we dont make longblade bats”.
In fairness, there's different levels of 'sticker' company as it were. I make no bones about it, Neon is a 'sticker' company as I don't make the bats myself (I'd love to but I simply don't have the skills!). Where it differs is the level of contact the brand has with their supplier/batmakers.
Some will just buy in their bats from either the UK or overseas, with 0 customisation available - just a few stock profiles and nothing else (hence not being able to offer long handle/long blade/customised elements etc). You'll then get the companies able to offer this level of customisation. Gladly having worked closely with our supplier for a number of years we're able to offer full customisation - yes I offer the 4 standard profiles online for the sake of the website, but as the bats are all made to order you can literally request anything within reason (just this week 3 of my orders have had custom elements, ranging from a bat being sent in to be copied to a slight modification on our Blue profile).
Just wanted to clear things up as not every 'sticker' brand is quite the same! Hope that helps