Your saying made by englands best, in england, with the best willow.
Yup, all facts.
They're made by computer dxm/milling, without regard to variations in willow(all made same shape)- they could be made using this process anywhere in the world and be the same.
Nope. We use CAD/CAM intelligently where it is appropriate. All of our bats have substantial care and time in the hands of very skilled GM craftsmen and women. We find that when people have been around the factory and actually seen how we make bats, what our processes are and how much skill and care is put into each cleft of timber, they appreciate a lot more what we are all about.
Willow supplys to GM and overseas comes from the same suppliers in many cases, its all the good stuff.
Not really. Increasingly we use our own sourced timber to further improve consistency and quality for our customers.
Obviously custom made bats can be made to measure and to a players ideal profile etc.
We don't do custom made bats for retail sale, quite true. What we do do is place a fantastic range of bats in the hands of trained, quality cricket retailers for individuals to touch, feel, pick up, swish and fall in love with. In our view that has a lot of advantages over selecting from one custom made bat that may not feel quite how you thought. What happens if you don't really hit it off with your custom made bat?
Kind regards
Edward