So someone is wrong for going with their morals and values? I wouldn't appeal for a timed out mode of dismissal, just because I don't think it's a good way to take a wicket. That's my view. You are supposed to appeal for every decision in order for an umpire to give it out - if someone chooses not to, that doesn't make them wrong. Starbucks/Amazon/Facebook weren't breaking any rules with their tax arrangements - however many would argue it is morally wrong. As I posted before, which you failed to comment on, Collingwood wasn't wrong according to the laws by continuing with the run out of Grant Elliot in an ODI in 2008 - however he said himself that in the heat of the moment, he made the wrong moral choice. Elliott was involved in an accidental collision with the bowler, knocking him over if you remember. So should the ICC have banned the umpires involved following their questioning of Collingwood if he wanted to continue with the appeal?
If those "values" are wrong, then yes the person is wrong.
You might claim that its "morally wrong" for white cricketers and Asian cricketers to play on the same team, are we supposed to accept this?
You might claim that its "morally wrong" for the fielders to catch the balls that you keep hitting in the air, are we supposed to accept this?
You might claim that its "morally wrong" for the bowler to run you out after you backed up to far, are we supposed to accept this?
No they shouldn't be banned, because Collingwood isn't a child or vulnerable adult. But no, they shouldn't have intervened, either. "The major responsibility for ensuring fair play rests with the captains", and they are the only people with the right to intervene.