Your 2021 kit thread...
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Northern monkey

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Re: Your 2021 kit thread...
« Reply #135 on: March 15, 2021, 01:47:53 PM »

This is why, I really can’t be bothered ordering softs,,,the work/hassle just isn’t worth the minuscule profit to be made
The small boutique brands have to do it, to compete in an incredibly small market, that’s constantly bombarded with special offers/deals etc from manufacturers via social media etc...
But for me, it would definitely take away the enjoyment I get from shaping bats and giving customers the best cricket bats ,,obviously in my opinion..

To offer a set of gloves at 30 quid is virtually impossible,,especially with import costs etc
Sports direct can do it for obvious reasons,,but they won’t be able to offer the boutique brands to the fkw out there.

It’s a tough gig for sure, and one that the smaller brands really have to be applauded for, for having a go.
The level of service they can offer for a given product is unmatched..

The whole cricket brand thing, is one done for the love, and certainly not for the money,,,hence the proliferation of brands that disappear after the realisation of the time/costs involved

jonny77

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Re: Your 2021 kit thread...
« Reply #136 on: March 15, 2021, 02:56:28 PM »

@edge I was only messing mate, even if it was I wouldn't be offended. Well, not for long anyway! 😆

I think to offer a mid range or lower end range for smaller companies is difficult, as you still have roughly the same costs in terms of shipping, import duties etc so the costs wouldn't be that much cheaper to allow for the profit you'd need to remain a viable business. Bats are slightly different, as are a higher ticket item with more margin to offset different levels of product. As Adam said you also have the storage, plus stock forecasting for another range etc so you aren't left with excess in each range to sell at a loss more than likely. The value end is geared towards the big brands to be able to do this.

In terms of the costs becoming higher in the industry, I'm not sure i can explain as I'm a relative newcomer to it. However, you obviously work out your landed cost and what you feel is a reasonable price for the product, whilst bearing in mind you need to keep the lights on, in order to get your selling price. Hopefully theres value there but no doubt there won't be for everyone, which is fine.

@Northern monkey makes s very good point too. The need for a deal by consumers is also an important factor. When the first  question is 'How cheap can you do it for' people will either inflate their price on a generic product from what it should be to allow for a deal but yet still sell at their target price, or will try to offer more value at a higher price by providing a quality product, service and an individual design unique to them.
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billyb

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Re: Your 2021 kit thread...
« Reply #137 on: March 15, 2021, 03:46:36 PM »

How do the economies of scale work here?

If say Neon ordered 1000 pairs of top pads & gloves, and tried to disrupt the market at like £80 bundle, 40/35 individual cost, would that work?
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Jimbo

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Re: Your 2021 kit thread...
« Reply #138 on: March 15, 2021, 03:50:41 PM »

How do the economies of scale work here?

If say Neon ordered 1000 pairs of top pads & gloves, and tried to disrupt the market at like £80 bundle, 40/35 individual cost, would that work?

That's a pretty enormous risk for a small business owner to take, regardless of whether it would work or not. Bear in mind as well that if you're talking about competing with the big boys, 1000 pairs of softs is not really taking much market share away from GN, GM and Kookaburra, let alone the non-specialist makers with enormous budgets behind them such as Adidas.
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LockieEP

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Re: Your 2021 kit thread...
« Reply #139 on: March 15, 2021, 04:02:43 PM »

Cricket is just so damn expensive now. A store here is selling a bat for over $1000 USD.

nail on head.....plus ebay used to be a good source of genuine used but life left options but now items vary due to scammers and those bumping up the price. I have two lads so working out really expensive currently
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jonny77

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Re: Your 2021 kit thread...
« Reply #140 on: March 15, 2021, 04:14:09 PM »

How do the economies of scale work here?

If say Neon ordered 1000 pairs of top pads & gloves, and tried to disrupt the market at like £80 bundle, 40/35 individual cost, would that work?

It really wouldn't be worth anyone's trouble at that. Factoring in time, packaging them, after sales care etc and having the means to sell them. You'd make a loss and then not be able to sell them at your usual price later on, as everyone would expect you to sell at the lower price, or you would compromise on quality.

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SOULMAN1012

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Re: Your 2021 kit thread...
« Reply #141 on: March 15, 2021, 06:32:10 PM »

To give some of you an idea and to be as transparent as possible I’m just waiting on my first batch of softs to arrive and that’s 10
Pairs of pads and gloves. Shipping is £4.50 per kg and the weight is 75kg so shipping is £340 for 20 items so you have to add at least £17 per item on top of original cost of each item before you even look to make a profit. So if your a slightly bigger small brand that may for example order 50 pairs of gloves and 30 pairs of pads let alone wk kit, bags etc the delivery costs are huge potentially. I also assume there will be some custom charges to pay on top.

The costs in India have in recent years become a lot higher than previously due to the crack down on the smaller brands over there and what I believe to be tax related and these companies all now being registered to checked in a lot more detail.

I will in-line with my company ethos offer the items at a fair price for what the consumer wants to pay and I’m lucky this is a hobby and not a main source of income at all but to even try and offer gloves for £30 in small quantities is impossible and can easily see how they can get to £70+
If your needing to make a livelihood profit.

Anyway if anyone is interested they should be here in a week or so and I’ll hopefully offer a quality product at a fair price for both me and the customer.
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Andythomo21

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Re: Your 2021 kit thread...
« Reply #142 on: March 15, 2021, 06:53:17 PM »

This then infers charging £70+ makes someone a decent amount?

My main point was that even asking £35 for a pair of new gloves, people were reluctant to pay it!

I am not a business and purely ordered a few more sets as I wanted to order some softs that I wanted, for my own personal use so went direct to a couple of manufacturers.

Of course, brands have all the overheads that come with running a business, however big or small!
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Vulcan Cricket

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Re: Your 2021 kit thread...
« Reply #143 on: March 15, 2021, 06:57:05 PM »

To give some of you an idea and to be as transparent as possible I’m just waiting on my first batch of softs to arrive and that’s 10
Pairs of pads and gloves. Shipping is £4.50 per kg and the weight is 75kg so shipping is £340 for 20 items so you have to add at least £17 per item on top of original cost of each item before you even look to make a profit. So if your a slightly bigger small brand that may for example order 50 pairs of gloves and 30 pairs of pads let alone wk kit, bags etc the delivery costs are huge potentially. I also assume there will be some custom charges to pay on top.

The costs in India have in recent years become a lot higher than previously due to the crack down on the smaller brands over there and what I believe to be tax related and these companies all now being registered to checked in a lot more detail.

I will in-line with my company ethos offer the items at a fair price for what the consumer wants to pay and I’m lucky this is a hobby and not a main source of income at all but to even try and offer gloves for £30 in small quantities is impossible and can easily see how they can get to £70+
If your needing to make a livelihood profit.

Anyway if anyone is interested they should be here in a week or so and I’ll hopefully offer a quality product at a fair price for both me and the customer.
that's why you need to ship by sea lot cheaper
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Kulli

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Re: Your 2021 kit thread...
« Reply #144 on: March 15, 2021, 07:00:18 PM »

I was going to say, I presume that’s not a sea freight price!
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Andythomo21

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Re: Your 2021 kit thread...
« Reply #145 on: March 15, 2021, 07:06:12 PM »

that's why you need to ship by sea lot cheaper

Nail on the head.

When discussing shipping costs with the supplier I used, the main way for further savings is shipping by sea as @Vulcan Cricket mentions. To do this though requires a larger order and much better planning for to the extended lead times.👍
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edge

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Re: Your 2021 kit thread...
« Reply #146 on: March 15, 2021, 07:10:50 PM »

Well then, how many softs would CBF need to order to fill a half size sea can? :D
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beaver5

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Re: Your 2021 kit thread...
« Reply #147 on: March 15, 2021, 07:23:06 PM »

Do people buy pads/gloves as often as bats?

I buy a fair few bats and then shift them on, although not like some on here. Gloves usually last me about 3 seasons, but I do like them to match my bat. Pads however I hardly ever change. I'm 51 now and since the age of 14 I've only had 4 sets of pads.  :o  This is partly because I'm a shorty and find getting pads that fit very difficult. Small mens can often still be too big and lots of youth sized have straps designed for stick thin kids. But I've had a pair of Newbery GT's for about 6 years, and apart from sweat stains on the inside, still look like new.
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SOULMAN1012

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Re: Your 2021 kit thread...
« Reply #148 on: March 15, 2021, 07:31:28 PM »

that's why you need to ship by sea lot cheaper

I did briefly look into trying to get a sea freight option but had it’s drawbacks as well with the main one being time and also various other issues.

This is a trial run to see if softs ate a viable option for me going forward, of they prove popular then further avenues to be explored next time if however the softs market isn’t one that’s viewed as being viable further on then it’s a worth while excessive and expense. Even if it just means I have enough softs to last me the rest of my life and that of my children I’m quids in at £70 for top end gloves and pads anyway lol.
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SOULMAN1012

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Re: Your 2021 kit thread...
« Reply #149 on: March 15, 2021, 07:35:31 PM »

My main point was that even asking £35 for a pair of new gloves, people were reluctant to pay it!


This is the power of branding. They could be the same design and quality as an established brands gloves but because they are missing the “branding” I believe lots don’t trust or want to purchase what is no doubt a perfectly good product.

Power being Slazenger bats vs NB bats, made in the same factory side by side but Slazenger is associated with Sports Direct so time lots maybe cheap and of poor quality. NB however associated with Steve Smith, Jason Roy, Joe Root so must be decent. Just my view anyway on the power of branding.
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