Might be something that does better in stores rather than online, where you can actually feel the pickup difference.
Maybe. But in my experience, most people still won't use a bat which is heavier than they think they can use, even if it picks up much lighter than it's scale weight. If they do, due to the pick up being great at first, they quickly want to revert back the first time they fail to get runs as the bats obviously too heavy 😆
Obviously the main benefit is to GN in getting heavier clefts down a little in weight and therefore being be able to sell them to mass market, who generally want 2lbs 9oz etc as this is now seen as the max it seems.
Whether talk of MOI etc gives any real performance benefits is obviously yet to be seen.