Not our business and I doubt it is the sort of thing to ever be made public, but one thing that struck me as odd in last year's IPL was that although Mongoose got alot of air time, lots of mentions, the bats really didn't get used much. Was there perhaps a deal in place where Mongoose had paid for the focus to be on them?
Besides paying Hayden to use it, who scored 93 in 1st outing with it. No.
The coverage was unprecedented because it's incredibly rare to launch such a new radical looking product in any sport. When they do, it generates vast interest. An example is the Speedo swimsuit. Or even Nike with their Pink boots for Bendtner.
AJ Knowles in Worcester central took stock this season, I remember posting it.
Do you think that it could be a similair thing to ayrteks (from how I understand). Although the product is proven to work, people may still not want to part with their hard earned cash in case they a) don't get on with it, or b) get the mick taken out of them by team-mates/opposition etc. for believing that something new might make them a better player. I would love to try one but not sure I could justify it until seeing the results first hand.
I don't know how things stand with Mongoose at the moment and I have no wish to know, but I suppose you can look at it like this; If a brand can receive so much free advertising from a global brand like the IPL and still not be fruitful, perhaps it is an indication that the concept isn't viable.
There's a little more to running a successful business than that.