Looking back to the nub of the point of this thread I find it strange to compare what is a small brand to those of some reputation and many years of established status.
It would be rude to ask to see Hammer's business plan and as such gain an insight as to their pricing, but when I see prices of £368.21 and £613.09 I wince.
For less than £200 I can get a bespoke bat, made to measure, a cup of tea, and lots of love and respect from Warsop Stebbing. How can a small
If the intention is to compare on price then the small brand loses each time to those established behemoths. How can a small brand compete with the brand values and strength of GN, Slazenger et all.
As an entrepreneur, I know it is vital to price your product or service correctly.
If my favorite bat maker, Warsop all of a sudden started charging my GN money I would ask why.
For a small brand to charge the same as the market leaders they need to give significantly more value to the consumer to justify the price.
GN and the big firms have significant overhead which does not compare with the smaller brands. Warsop are based on a farm!
Sorry, but Hammer bats could be the monkeys hanging things, but as a small brand they should seriously reconsider their price point.
Just a thought.
Author
Topic: hammer bats, again (Read 15753 times)