Because I set aside money for this, budget accordingly, and make sure I do all in my power to get things as cheaply as I can, whether it be because there is a sale on, or because I'm buying a bundle (bat, gloves, pads, bag etc). Most people will buy the best they can afford for their money, just because they like to know that what they've got is just that - the best they can afford. A lot of people will buy their kit from custom/boutique brands, or from people like Asad, because they like the personal touch, that they can speak to someone whom they feel they can trust, and whom they can speak to like a mate, as opposed to an over-the-top salesperson.