I think everyone needs to stop ragging on Paul. It's still a good price for the product, and anyway, it's up to Paul to choose what he sells his wares for.
If he wants to sell them for a Million quid each then thats his perogative. We seem to forget, we're consumers. Not Shareholders!
Unfortunately an issue with a forum, the internet and today's society, people have a place to air there views, and they will.
20 years ago, aldred g1 butterfly at 170 appears in romida so catalogue at your club, and you'd just say "that's a tad expensive" to a few team mates and move on.
Now you can tell the brands your views, and hope for a reply. Weather they do nanny thing about it or not is upto them.
No one buys them these clefts will end up at 135 with the others, or people buy loads, and there'll be 195 next season.