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[ProCricketer1982]

Arggggh!

YES YOU EFFING CAN! We do not exist in this vacuum where this sort of "it's ok, a shared reliance on capitalism means we can disassociate ourselves from responsibility and can treat others as competitors...as the enemy".

It's exactly the same thinking of people that don't walk "It's ok, I don't need a conscience as I have an umpire to tell me if I'm out or not"

It was a whoppingly desperate, cynical, and most importantly arsey thing to do, that had all the hallmarks of a company being led by their a PR agency.

I would say I hope their business suffers but I think they'll KO themselves with the new helmet design.


Sure, we have an affinity with Tom (however small) and because we understand his heart and soul went into this, this must feel like his worst nightmare. A cricket helmet is PURELY a purchase of comfort and safety. Any brand that doesn't have this front and center of all their marketing is, frankly, doing it wrong.

No helmet will be infallible (without losing too much to visibility etc), and the worst thing is, there's a potentially significant amount of human error applied when using it...Anyone from the manufacturer want to step forward and point the finger at our international 'talent'?!

(Sorry, wasn't a dig at you PC, just your text was handy to quote   )

Nps dude, I'm just trying to show that all sides use pr, not just one. We as a forum just lean towards one side. I hope tom gets it all sorted and gets bk to making his helmet even better.

This world is pure capitalism now (with a good dash of price fixing), even in the work place you are told to be a team wih the left hand but compete with the right. Sadly, gone are the days of true team working (left mainly in the military and smaller more local companies).  Everyone now is focused on the money and how great they are compared to others, sad but true.

[felix]

My sympathy lies with Ayrtek here (that's coming from a Masuri Elite wearer).  It seems like Broad's helmet/grille might not have performed as intended, but we'll never know definitively what the outcome would have been with another helmet, even a Masuri VS, given this specific impact and I think any more speculation over that is pointless.  In light of that I agree that the evident opportunistic spin doctoring by Masuri around this incident is quite disgusting, and goes well beyond anything I've seen Ayrtek do.  Aytek claimed their helmet was safer than its competitors, and had some evidence to prove it, there is nothing wrong with doing that, but they did not specifically undermine one of their competitors in such a cynical manner.

[iand123]

If you are assuming the PR firm are spinning, then I feel you may be misguided.

The PR team have simply laid out the facts as they are. Ayrtek didn't do that, they simply gave us a short passage.

Masuri are explaining their piece. Your criticism is frankly wrong and shows a lack of understanding in corporate communications.

Ha, this did make me laugh

Masuri are explaining their piece, on an incident that had nothing to do with them, sounds legit? I know (like i think everyone does) what they are up to but your lesson in corporate communication is one i will cherish greatly

[Buzz]

I think it is most likey that Jon Hardy (Masuri) and Pringle are mates (they would have played against one another in the past) and one just called the other...

As for Ayrtek - given this is the first instance of this happening in 6 years - then they are entitled to take their time finding out what happened before making public statements - in fact finding out what happened thoroughly would be a very sensible approach. It will take some time for them to get the lid back and examine it.

[tim2000s]

And if Masuri are so confident of the performance of their lid, why don't they arrange an independent test, with Sky for example, where their lid, Albion and Shrey (we've already seen the Ayrtek) are all made to face a ball from the same trajectory at the same pace and see how it stands up? I'd love to see that happen!

I suspect the results would be illuminating!

[golden duck]

For a bit of balance - anyone remember this?



Keith Barker in the CB40 final a couple or two three years ago.

or see youtube

https://www.youtube.com/watch?v=mMVR_MEeVOk

[fasteddie]

Ha, this did make me laugh

Masuri are explaining their piece, on an incident that had nothing to do with them, sounds legit? I know (like i think everyone does) what they are up to but your lesson in corporate communication is one i will cherish greatly

It's standard fare. Why criticize Masuri for speaking out. They have a duty to their customers and investors to reassure and explain their product. People will, naturally, begin to question all helmets given this incident.
They are simply giving assurances that theirs are made to certain standards.

It's a legit and well written response. I can't see you beef and lack of understanding

[joeljonno]

Broad seems to have an extra bit of grille from the helmet to the first bar on the ear piece which in turn will make the face gap bigger (on the side, at least) would it not?

[tim2000s]

Having had a chance to think about it, what's going to be interesting is determining the speed the ball was travelling at. The blog posted earlier said that the helmet had been tested at 67mph and withstood the impact, as per the video below.

http://youtu.be/j8sSRhAnUFA

In a what if scenario, what if the ball was actually travelling faster (the hard swipe at the ball will have added velocity to it)? Should we expect that the helmet still 100% protect the wearer over and above the expected limit? Or should we be pleased and surprised that, at something over the expected limit, Stuart Broad walked away with a lightly broken nose and should be able to play on Friday, thanks to the helmet ultimately doing its job?

I guess we don't know, and won't until we hear more from Ayrtek.

[Stuey]

I personally didn't like Mauri's press release, it showed a lack of class IMHO. I wear a Masuri, but funnily enough now am considering moving on the back of the release. I may be alone, but for me there was no need for them to release it and could come back to bite them on the back side. 

[ajmw89]

They're happy to bleat on about safety when one of their competitor's products (albeit the most basic model) fails, yet not a peep out of them in any of the incidents where their product has failed...

[fasteddie]

@Tim.

Is that ball softer than a cricket ball?

[uknsaunders]

I personally didn't like Mauri's press release, it showed a lack of class IMHO. I wear a Masuri, but funnily enough now am considering moving on the back of the release. I may be alone, but for me there was no need for them to release it and could come back to bite them on the back side.

Agree, all it takes is one pro in a new masuri to end up in hospital and this kind of press release will come back to haunt them. I suspect that's why other brands haven't commented.

[procricket]

People should worry about what they do not what others....

Poor show i guess it says more about them than any other.

End of the day the helmet did it job to a degree it stopped serious injury no helmet will be 100 per cent safe unless it looks like a crash helmet.

[golden duck]

just to follow up Joel's comment above.


the side of Broads grill looks like it attaches lower onto the shell than mine (sorry for crap pic!).