I perhaps didn't mean literally, as in trying to genuinely convince team-mates or the opposition. Rather, I meant, as in acting out a fantasy in your own mind?
It wasn't a dig at anyone in particular.
When I was younger I imagined I would always have matching kit once I could afford it (or someone actually did sponsor me!). Now I possibly can afford it, I tend to think that it looks a bit daft - like the person wearing it thinks they are better than they really are?