Right.
Here it is.
BOSS Cricket is a collaboration between Phantom, Ares Cricket South Africa and Focus Cricket Australia.
The UK operation is operated by Phantom. The bats are UK made entirely. Make of that what you will.
Questions about due diligence? Did people not see my post about having seen the bat-maker make the bats etc? I know exactly where the bat has been, from the willow source, to the Platinum Lounge. I'd say that's fairly good due diligence!
RE the knocking in. Each case is reviewed on merits, but I believe that professional services are done by people who offer the service for a fee - that's what makes someone a professional. IE whether it's H4L knocking in, B3 adding on, Jake at Vitas, etc etc. For Phantom and BOSS though it's easier. They are exclusive to us, and so likely to be knocked in by us, since that's often the most cost effective way of doing it.
I'll be open. Any more questions? I have commented on the provenance of the brand. I'd say it's a good thing. Three international boutique brands are bringing their experience into an accessible level of the market. The target isn't the forum bat nerds etc, it's the average club cricketer who wants quality at a good price, and don't perhaps know as much as people on here.