In reply to B and S -
You perfectly did sum up our point. You admitted that 20 bats which might not be the same brilliant quality would have to be sold, and these would be sold to less fussy shops, therefore admitting that shops who don't handpick are more likely to get bats which aren't quite as good. They may still be very good, but not the same as those 5 or 6. That's why we handpick - to trawl through and select the absolute best ones!
I agree that it depends who selects the bat - if it is an average Joe who doesn't know much about bats then it makes no difference. However, anyone who follows our YouTube channel even half closely will know, without boasting, know a lot about our game, and therefore would back ourselves to pick the best bats available - and our happy customers seem to reflect that. You only have to look at the bats on our shelves, or in our videos, to see what we mean. Think Kookaburra Instinct 300 from this year, or Gray Nics Nemesis 4 star, off the top of my head.
Finally, as regards Newbery, I can't spread too much light on that. Without meaning to duck the question, we want to be open and honest, but there are limits to what we are allowed to spread!